William Bartholomew

I’ve been unsubscribing from a number of newsletters recently and I want to make some suggestions to anyone implementing unsubscribe functionality:

1. I should not need to enter my email address to unsubscribe. The link to unsubscribe should pass the email address that the email was sent to. This way if I have multiple email addresses there is no confusion over which one the email was sent to.
2. Do not make me login to unsubscribe. There’s a good chance that if I’m unsubscribing it’s not something I use often which means I probably don’t remember my login details.
3. Don’t send me a confirmation email, just display a confirmation message instead. Unsubscribing means I don’t want to receive any more email, sending a confirmation email is just ironic. If I want proof I unsubscribed then I’ll print the confirmation page.
4. Even worse than that, don’t make me click another link in the confirmation email to complete the unsubscription.
5. If you’re going to provide a list of multiple newsletters I can unsubscribe from then select them all by default or at least provide a select all button.